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Participants will create a complete brand from basic attributes and transform their brand into a vivid, playable personality using collaborative character-building techniques and business savvy.

Welcome to Brand Character Creation! We're starting with your current attributes and building a complete character your team can actually play. Guided by an expert, participants will work through live character development, translating abstract qualities like "innovative" or "trustworthy" into specific traits, behaviors, and signature moves. You'll watch your brand come alive as a distinct personality with clear motivations, recognizable patterns, and authentic responses to challenges. Perfect for founders, marketing teams, and business leaders who want their brand to feel less like a list of adjectives and more like someone customers would want to spend time with. This session is hands-on and collaborative - bring your current brand materials (if you have any) and be ready to see them transform into a character that makes every business decision clearer and more authentic!

• Event Type TRD - Trade Day Events
• Game System —
• Rules Edition —
• Day Wednesday
• Start Time 10:00 AM
• End Time 11:30 AM
• Duration 1.5 hours
• Location JW
• Room 105.0
• Table —
• Age Required Everyone (6+)
• Experience Required None (You've never played before - rules will be taught)
• Min Players 1
• Max Players 50
• Cost Free
• Tickets Available 50
• GM / Organizer Joe Lasley, Cosmo Rahn
• Group Gamenamic Leadership
• Tournament No
• Round 1 of 1
• Materials Required No
• Materials Details —
• Website —
• Email leadrpg@gamenamic.org
• Special Category none
• Last Modified —